Bellevue Bow is a remarkable development in London’s East End. A 24 storey tower consisting of prestige, executive one and two bedroom apartments, perfectly located in vibrant and historic Bow, London E3.
Williams Graphic Design were involved in this new brand from the very beginning, creating the name Bellevue Bow. Our client wanted to attract UK and international clients so we gave the name a more European feel by using Bellevue to describe the beautiful views from the building as well as referencing the Bow Bells of London.
After designing the logo and brand colours, we created a comprehensive CMS sales website as well as digital and printed marketing brochures. To support the launch we created advertising design guidelines for a variety of digital and print media as well as branding for the marketing suite and hoardings surrounding the development.
80% of the apartments were reserved within the first month of launch.