When creating a new logo, as well as being unique and aesthetically pleasing, the final design must reflect our client values and effectively communicate the business activity they are involved in. An essential step in this process is to present a number of alternative designs from which the final logo is developed and finalised. This inevitably means that some designs of equal merit (or even superior) remain unseen and quietly archived. As we all make a fresh start in 2016, we have decided to showcase some of the logos that never saw the light of day. The examples we have chosen here could easily be refined for use for another venture, perhaps there is one for you! If you would like to adopt one of these or would prefer to discuss how we can help brand your new project, please contact us.